Feeling overwhelmed by business expenses? This friendly guide helps small business owners create a real-life budget without the stress or confusion.
Business Budgeting 101: How to Make a Simple, Stress-Free Plan That Actually Works
Let’s be honest — you didn’t start your small business because you love spreadsheets, right? You started it because you’re passionate, driven, creative… maybe even a little rebellious. But now, money’s coming in, and you’re trying to be responsible with it — and suddenly, budgeting feels like a whole different beast.
You sit down with a notebook or open a new Google Sheet. You feel motivated, maybe even a little proud. You write “Income” at the top, then “Expenses”... and then your mind goes blank. What do I put here? Am I doing this right? What if I mess it up?
Sound familiar? Yeah, I’ve been there too. That feeling of wanting to take control but not knowing where to start. The good news? You don’t need to be a finance pro to get your business budget under control. You just need a simple system that feels doable and actually works — one that helps you feel empowered instead of overwhelmed.
Let’s create that together, step-by-step.
Truth is, most of us weren’t taught how to manage business money. We figure it out on the fly, make mistakes, and learn as we go.
Here’s what a lot of new entrepreneurs get wrong:
They wing it. Check the bank balance and hope for the best.
They avoid the numbers. Because let’s face it — if you’re not sure what’s going on, sometimes it feels easier not to look.
They assume budgeting is only for “big businesses.” Spoiler alert: it’s not. Your side hustle, your Etsy shop, your solo gig — all deserve structure.
They make it too complex. You don’t need fancy software or complicated templates. Just clarity.
And let’s not forget the inner voice:
“I’m not good with money.”
“I don’t make enough to worry about a budget yet.”
“It’s too early to start this.”
If any of those sound familiar — you’re exactly the kind of person who will benefit most from this guide.
This is for you if you want a no-nonsense, beginner-friendly way to handle your business money — without stress or spreadsheets that make your head spin.
Let’s break it down.
First things first — what’s actually coming in?
Don’t guess. Don’t assume. Look at your actual numbers.
Whether you’re checking PayPal, Stripe, Etsy sales, or client invoices, pull together the total income you’ve made in the past 2–3 months. Take an average if needed.
Say you make $1,500/month right now. Great — that’s your foundation.
These are your non-negotiables. The things you pay every month, no matter what.
Examples might include:
Website hosting: $15
Canva Pro: $13
Email software: $25
Business phone: $30
Internet (used mostly for biz): $40
Co-working desk: $150
Fixed Expenses Total: $273/month
These are easy to plan for — they rarely change.
This category is a bit more flexible. These expenses go up and down depending on your workload or sales.
Example variable costs:
Packaging supplies: $60
Product materials: $200
Shipping: $50
Facebook or Instagram ads: $100
VA or freelance help: $150
Average Variable Expenses: ~$560/month
Keep an eye on these — they’re where overspending tends to sneak in.
Taxes can catch you off guard if you’re not prepared. A safe bet is to set aside 20–30% of your net profit (that’s after expenses).
Example math:
Monthly income: $1,500
Expenses: $833 (Fixed + Variable)
Profit: $667
25% of $667 = $167 to save for taxes
Open a separate savings account and move that tax money over before you spend anything else. You’ll thank yourself later.
Yes, you are allowed to get paid. And no, it doesn’t make you selfish or irresponsible.
After setting aside taxes:
$667 - $167 = $500 left
Pay yourself around 50% of that = $250–300
Give yourself a paycheck — even if it’s small. It creates a healthy boundary between “you” and “the business.”
Things break. Clients ghost. Sales dip. Life happens.
Your budget should include:
Emergency savings: $50
Seasonal stock-up: $50
Even just $100/month stashed away can create peace of mind.
Budgeting isn’t one-and-done. Make it a habit.
Every week or month, do a 10–15 minute review:
How much came in?
What did you spend?
Are you still on track?
This doesn’t have to be intense. Treat it like checking your GPS while driving — it helps you stay on course.
Let’s put this into practice with a $1,500/month business income.
Here’s how that could look:
Fixed Costs: $273
Variable Costs: $560
Taxes (25% of net): $167
Paycheck: $250
Emergency/Seasonal Buffer: $100
Left for Reinvestment: ~$150
Total Budget Coverage: $1,500 — nothing wasted, nothing confusing.
We can’t talk about budgeting without talking about feelings.
Maybe you feel guilt about paying yourself
Or anxiety when the numbers aren’t where you want them to be
Or shame for not having done this sooner
Here’s the truth: You’re not behind. You’re learning. And budgeting isn’t about perfection — it’s about peace of mind.
Use what works for your brain:
Google Sheets: Easy and free
Wave: Free and user-friendly accounting for small biz
YNAB: More advanced, but great for planners
Notebook + Pen: Still totally valid
You don’t need to buy fancy software. Just pick a method that helps you stay consistent.
Sarah started making hand-poured candles in her kitchen. Her first month, she earned $500. By month three, she hit $1,500.
But… her bank account didn’t reflect it. She’d spent most of her money on supplies, new jars, impulse buys — and completely forgot about taxes.
After a minor meltdown, she found a simple budgeting method like this one. She:
Saved $400 in taxes over a few months
Started paying herself (without guilt)
Could finally stock up on supplies in bulk and plan ahead
Now? She has clarity, calm, and candles burning while she does her budget. Win-win.
Monthly Income: $1,500
Breakdown:
Fixed Expenses: $273
Variable Expenses: $560
Taxes: $167
Paycheck: $250
Emergency Buffer: $100
Reinvestment: $150
✅ Balanced. Realistic. Stress-free.
You don’t need to be a numbers person. You just need a plan that feels doable.
“It’s not just about how much you earn. It’s what you do with it that builds a business.”
Start small. Start now. And trust yourself — because the fact that you’re reading this? That’s already a smart move.
Have you ever tried creating a real budget for your business?
What surprised you most when you started looking at your numbers?
Drop a comment — you never know who your story might help!